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DISTRICT ADMINISTRATION
TERRACOTTA - BRIEF OUTLINE

Sh. P. Guruprasad
(IAS) 
Commissioner

Sh. Ranjan Kumar
(IAS)
District Magistrate

Terracotta or clay craft is a clay based unglazed ceramic, where the fired body is porous and red in color. It is a symbol of man’s first attempt at craftsmanship, just like invention of potter’s wheel to use power of motion for productive purpose.
The art of pottery making dates back to the Indus valley civilization. Evidence of pottery has been found in early settlements of Mehrgarh. Various terracotta figurines depicted animals like cows,

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TERRACOTTA : AIMS & OBJECTIVE Know Us > Aims
 

Objective 1: Upgrade the skill levels of the artisans and scale up their operations

The primary objective of intervention would be to strengthen the artisans who are working with terracotta, and to upgrade their skill level through a series of training programmes to enable them to make products which that can be sold outside the local market as well.

Objective 2: Upgrade the tools and implements and introduce more efficient ways of production

In addition to strengthening the number of artisans, we  would seek to increase the total income of each artisan by improving the tools and equipments that are currently being used.

Objective 3: Develop new product lines more suited to urban markets Diversifying the product mix and improving product quality would be the key to increasing sales of terracotta products.

Objective 4: Create market linkages to multiple market segments, especially higher-end domestic markets

Increasing the sales and wages of artisans would depend not only on the development of new products, but also on ensuring that the latter can be sold at higher price points.


Objective 5: International Market Segment.

Objective 6: Globalization.